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A unique value proposition (UVP) is what potential clients ‘perceive’ that you offer that they cannot get from another company. The word ‘perceive’ is important since people make most decisions on emotion and justify their decision with the facts that

Performance evaluation and coaching can be the most difficult job for an owner, especially a small business owner who has limited HR experience. The fact that many owners bring friends and/or relatives into their organizations can be even more difficult

Depending on the position you are trying to fill, there are many ways to find the right employees. Your network and the network of your network is often the best way identify quality candidates with the least cost and even

Under most circumstances, people change companies when there is a combination of dissatisfaction with or reasons to leave their existing company (Push) and things that are more attractive in another company (Pull). These often have nothing to do with compensation.

Unless your enterprise will be a ‘one person show’, you will need to build an organization. Your direct organization can include co-owners, staff (full or part time), and an Advisory Board. In addition, your indirect organization/network can include mentors, paid