How We Can Help
Sales & Marketing Advisors
A great and innovative idea, product or service is only as good as how well your company understands and focuses on your customers & prospects. Measuring and managing customers and prospects is the key, before you spend time and money on marketing tactics.
How we can help your business:
Growing the customer base
You are concerned that your business has leveled-off. You have tried several different tactics without success. You need to focus on some key questions that you may need some assistance to help answer:
Customers: How did they find you (source)? Why did they buy from you? What product/service did they buy? When did they buy (tine of year)? Is it buying pattern seasonal? Did you have a promotion that generated the sale?
Prospects: Do you keep a list of prospective customers? Do you have answers to the questions that are like the customer questions but relate to your prospects? How/when do follow-up with prospects?
Measuring and managing both customers and prospects is the key element to master before you spend time and money on marketing tactics. Without these activities, you will be able to have the best possible outcome for growing your business.
Clarifying product/service offering
Your product/service is not clearly defined. In most cases, you have no Unique Selling Proposition (USP). You need to focus on some key questions that you may need some assistance to help answer.
Does your USP have a specific and clear benefit? Does that benefit make your product/service stand out when compared to other offers to your target customers?
What is unique about it? Is it a benefit to customers or just something you feel is a benefit? Is your product/service offer aimed at specific target customers?
Clearly defining your USP is essential. Perhaps there is not a USP. There are only 3 areas that you can claim to be unique. Without a clear understanding of your USP and if there is one at all, is critical to prevent you wasting resources and efforts in mis-directed marketing tactics.
Developing successful social media campaigns
If you spend a lot of time on your social media platforms, how do you know you’re getting value? What type of measurement do you have in place to track the results? Does data tell you whether your customers/prospect data actually buy based on your social media efforts? How much do you spend on AdWords? How much do you spend on SEO (Search Engine Optimization)? How do measure whether the money spent on Google AdWords or SEO has value to your business?
You may need some assistance to help answers. Otherwise, you are likely spending time and resources on social media that does not have any value for your business.
Pricing & margins
You are not sure that your pricing is correct. You are sure that each of your product/service lines are even profitable. You need to focus on some key questions that you may need some assistance to help answer
Do you have the financial data for each of your product/service lines? Have you allocated your expenses by product line or is it just a equal allocation of costs? Have you allocated the right costs? Can you show what lines are profitable and which are not? How do you know whether to increase your price or drop the product/service?
We often suggest the use of a template to assist clients to clearly understand the answers to the critical questions. Is your price too high or too low? Or more importantly, does your product/service offer value to customers.
Hear from our clients
Contact Us today
2-3 hours for only $195
We are here to help, providing invaluable advice for an affordable fee.
Ongoing sessions can be arranged as your business evolves.
Virtual meetings are available, including clients outside the GTA/Golden Horseshoe area.
Our Burlington Locations
Both in-person and virtual meetings are available to clients. We have two locations in Burlington, affiliated with the Burlington Chamber of Commerce and Halton Industry Education Council. Virtual meetings are available outside the GTA/Golden Horseshoe area.
Burlington Chamber of Commerce
The Business Advisory Group (BAG) has a close working relationship with the Burlington Chamber of Commerce. One of the Chamber’s key objectives is to provide opportunities for businesses to network and connect with other local businesses.
The Business Advisory Group supports several Chamber member programs, two of which are:
- The Chamber’s “Business After 5” events provide opportunities for businesses to network and connect with other local businesses. This helps to build relationships and expand their professional network. BAG hosts a booth at these events to provide businesses a chance to
meet and chat about their business.
- The Chamber’s “Learning Series” focuses on providing access to specialists in their respective fields and enables businesses an opportunity to understand and learn from these professionals.
The Business Advisory Group encourages our clients to participate in Chamber events. We are available to help your business by providing independent advice. Contact us when you are ready.
414 Locust Street, Suite 201,
Burlington, ON L7S 1T7
From the QEW, take Brant Street south to Elgin Street. Turn right on Elgin Street and proceed to Locust Street. Turn left on Locust Street. Just past 414 Locust Street, turn right into the parking lot. The Chamber office is accessed from the parking lot. Telephone 905-639-0174..
Halton Industry Education Council (HIEC) – Career Centre
The Halton Industry Education Council (HIEC), based in Burlington, focuses on partnership, mentorship and workforce development. Their programs include career and lifelong learning, apprenticeship support, mentorship and workforce development. Their goal is to build stronger connections between educators, employers and the students who will make up our future workforce.
The Business Advisory Group actively supports two HIEC programs:
- “Women as Career Coaches” – HEIC’s conference supporting female mentors to act as career coaches to empower young women to take control of their futures
- “Men as Career Coaches” – HIEC’s conference supporting male mentors to act as career coaches to empower young men to take control of their futures.
The Business Advisory Group continues to support HEIC and their programs. We are available to help your business by providing independent advice for a reasonable fee. Contact us when you are ready, and we will assign volunteer business leaders to meet you about your most pressing challenges.
5230 South Service Road, Burlington
QEW and Appleby Line.
Take Appleby line South to Harvester Rd., Left (East) on Harvester to South Service Road. Left (North) on South Service Road, follow it around, parallel with the Highway, until you reach 5230 on your right. Turn left immediately along the front of the building. Park in front of the building near the entrance. HIEC is just inside the main entrance on the ground floor.